MarketWatch Cites Everplans As Helping Millennials Think About Death

In a story on MarketWatch ("These companies want millennials to think about their deaths"), Everplans is credited with helping people face the undesirable but unavoidable truth: Someday, we’re all going to die.

If you’re wondering how we achieve such a feat, don’t fret — the article features an interview with our co-founder Abby Schneiderman, who explains our origins, consumer and professional platforms, as well as what makes us uniquely appealing:

“It’s much more human and real than you might think of when you think of an end-of-life planning company,” she said. “[Our conversational approach is] more like an article on BuzzFeed than a traditional end-of-life planning site.”

We’re thrilled to be recognized for bringing a fresh perspective to end-of-life-planning and appreciate when others help us spread the word.

[via MarketWatch]